About Us
Serving Others Like We Would For Ourselves
Since 1990, Platinum Roofing Restoration has been West Michigan's trusted partner for commercial roof protection. As developers, builders, and property managers ourselves, we've gained a unique perspective that single-focus contractors lack.
Owner & Founder
John Cross
30+ Years in Property Development & Maintenance
30+
Years
20+
Roof Types
70%
Cost Savings
Certified Partner
Andek Corporation
Industry leaders since 1914
The Platinum Difference
We perform as if we were working on our own assets. That means honesty, integrity, and experience you can count on—no matter how big the job. The owners walk the walk, not just talk the talk.
Unlike single-focus roofing contractors, we come from a background of property development, building, and management. This gives us a unique understanding of what property owners truly need from their roof systems.
"You will not find any other contractor with the same mindset as ours."
We don't want your next new roof—we want to give your CURRENT roof 20 more years of life without the expense and waste of replacement.
Our Values
What Drives Us
Asset Mindset
We treat your property like it's our own investment. As property owners ourselves, we understand what's at stake.
Sustainability
Break the cycle of frequent roof replacement. Our restoration approach minimizes waste and maximizes value.
Experience
Over 30 years in property development and maintenance, combined with Andek's 100+ years of coating expertise.
Integrity
Honesty and transparency in every interaction. We give you an honest assessment—no pressure, no gimmicks.
Our Parent Company
Equity Harbour Holdings
Platinum Roofing Restoration is proudly backed by Equity Harbour (Asset Protections Advisors, LLC), a West Michigan real estate and property services company founded in 1990.
Full-Service Capabilities
Develop • Build • Restore • Maintain • Buy • Sell • Lease — a complete property lifecycle approach.
Proven Track Record
30+ years serving one client with multiple buildings continuously — exceptional trust and retention.
West Michigan Roots
Headquartered in Jenison, MI since 1990. Deep local expertise serving the greater Grand Rapids region.
"Working on our own real estate assets while serving others has helped us develop the mindset of serving others like we were doing it for ourselves."
— Equity Harbour Team
Part of the Family
Equity Harbour Companies
Platinum Roofing Restoration is part of the Equity Harbour family of companies, founded in 1990 in Jenison, Michigan. Our parent company specializes in property development, real estate investment, and property management.
Property Development
Real Estate Investment
Property Management
Roof Restoration
Let's Talk
We'd love to discuss your roofing needs and show you the Platinum difference.